Pakistani Media
Looking back in retrospective, I’m sure all of us would agree that our media has really come along way: from the two hour broadcast of PTV, we now have a multitude of channels catering to one and all. However, they say that you should not run, when you have not learnt to walk properly; and unfortunately that’s exactly what seems to be going on.
In a nation, where the majority by far is illiterate, a great burden is placed upon the shoulders of the men and women in the entertainment industry, for they are not just entertainers for the nation, they are educators, guides and heroes. And in a society where parents and adults fail to live up to the responsibility of educating their wards about the ill effects of the media, then the load of educating the masses essentially doubles on the shoulders of our media personnel.
What is indeed surprising for me is that parents do not monitor what their children are watching on TV or what they are doing on the Internet. Given the progress that we have made in identifying the psychological effects of the media, and the rating system we have devised so that we don’t expose the delicate and impressionable minds of kids, no Pakistani parent that I know ever screens what his teenage child is watching, be it either on cable or on DVDs. The only parents who make such an effort, are the ones who themselves were raised abroad. Typically, Pakistani parents only watch their kids when they feel that their young ones have impressionable minds. And when they feel that their children are no longer so “vulnerable”, namely in their teenage years, they let them off the leash. Unfortunately it is at this very stage of their lives that the hormones are raging within, and given a free hand, I’m sure we can all understand what they would want to be watching.
Let me prove my point by paraphrasing a true story: a kindergarten teacher who taught at a school in a posh district in Karachi, wore a new dress to her class. One of her student came up to her and said: ‘If you think you’re so hot, how come I’m frozen solid!’
Keeping in mind that this was a four year old speaking, I’m sure parents will appreciate the importance of not letting their children watch Johnny Bravo which is aired on cartoon network. At the same time I feel that TV channels themselves need to show ‘ratings’ so that it’s easy for parents to identify what’s appropriate for their child and what’s not. Not that I am an expert in these things, but I do remember many a channel showing ratings for each movie before it began. And if the movie was aimed for a mature audience, the rating would be ’sticky’, viewable throughout the duration of the movie.
However, this will only help of parents actually pay attention to the ratings that are shown. I know plenty of parents who are either ignorant of these ratings or choose to ignore them. My request to all those reading this, is to watch for ‘R’, ‘18′, or ‘M’ ratings when buying your child his next video games or relenting to let him rent that movie that he’s been pestering you for so long about. In most cases kids are able to buy these things for themselves without any ‘interference’ from their parents, so parents actually have no idea what their kids are indulging in. So while mummy dearest thinks that beta is studying for the exams, or doing an assignment for school, beta dearest could be doing anything from chatting up the girl he met online playing warcraft III over the Internet, to uploading the hot pics of his girlfriend that he took with his camera phone, to actually studying for his exams.
Given such circumstances, wherein parents themselves are not familiar with technology, and then for the media explosion to have taken place, I believe that each and every TV channel needs to do much more to make TV a better experience for everyone. This not includes rating for programmes being aired, but a decent attempt to educate and maybe even train masses towards their responsibility. This would mean that our talk shows don’t end up on notes that there is nothing wrong with lesbianism, or VJs on music channels should refrain from discussing authors who are known for their sexually graphic novels. And yes, believe it or not these were Pakistani channels and everyone involved was Pakistani.
I am not saying that we should attempt to isolate our kids from what is going on in the big bad world, but as a parent what I would want is for me to able to decide what is what is not appropriate for my kids to watch. I still remember the days when some Pakistani artists went to our neighbouring country to get their music videos made: only after thoroughly being censored were those videos shown on national TV. But today, we have ads for hair removing products that focus on models wearing nothing but lingerie, and we no longer see it fit to edit music videos featuring dancing women. Call me conservative, but shouldn’t I have the ability to control what my family views, without having the cable disconnected? Am I not within my rights to ask that the ads that are aired, should keep in mind what is morally, religiously and culturally acceptable? And all this applies not only to entertainment channels, but to news channels as well: I do not want my children to be exposed to repeated images of violence and gore. Let me say it clearly: I believe in censorship, censorship that is free from political and similar motives.
I also believe in infotainment: which means that I would expect entertainment channels to air ads about safe driving, consumer rights, environmental issues and human right concerns in our country. I would want people to understand that it is unhygienic and unbecoming to spit out paan at public, through a “manners campaign” on TV (as was carried out once upon a time in China). I would want our channels to remind people that it is unethical to jump queues and that the rich have an obligation towards the have-nots.
I remember watching an award-winning Iranian film, ‘A taste of cherry’: it began with “Bismillah hir rahman ar rahim”. What I realized from watching the movie was that Iranian movie do not forget their roots. They are essentially family movies_ something that Pakistani cinema has lacked for a long time now.
My intention in writing this article is to ask all those who are in any way related to the media to play a more responsible role, for the sake of our future generations.